Beautiful Fabrics + Wallpaper: Giusy Pirrotta - Installation Venice

Client Case Study:

Guisy Pirotta commissioned us to print their designs onto both fabrics and wallpapers. The installation at the Galleria Massimo de Luca, Venice.

"For this exhibition the design of wallpaper and fabric is made by the artist, who uses botanical and floral imagery as an illusionary surface able to transport the viewer somewhere else.
This use is thought also in relation to the study of the early Movie Theatres, especially the Atmospheric Theatre designed by John Eberson, who recreated the outside inside the Cinema space through the reproduction of fake gardens, the sky and house's facade around the screen. The viewer's gaze was travelling in and outside the screen during the experience of the film and the Movie Theatre was not completely darkened out."