As the year begins I have to ask the question: what does the next industrial revolution, Industry 4.0, have in store for the design industry? Can you automate creativity, and are your designs safe?...
“The digital market is expanding at a rapid pace and it’s a tribute to the creativity of both the print and design industry working together that we are witnessing the removal of boundaries for designers.”
In an exciting marketplace we must not under estimate the creative and commercial impact that the evolution of digital print technology will force on the Interiors industry.
The Interiors industry worldwide crosses so many market sectors, and each has its own unique technical specifications to achieve. For a creative in a specialist marketplace understanding how best to utilize digital print is an essential learning curve.
Any Interior – be it residential or contract – is a complex design, incorporating many co-ordinated components. Each element has a key place in the finished scheme and must be delivered fit for purpose, fulfilling the technical, functional and visual needs of the designer’s scheme.
And how do we, as creatives, address the digital opportunities that we have at our fingertips?
In a highly visual guest blog, resident digital printing expert, Debbie McKeegan shares her latest thoughts with the Digetex community. In this instalment, she focuses on digital print in relation to fast fashion.
There can be no doubt that ‘Fast Fashion’ and the use of digital printing techniques have transformed our industry forever. The consumer demands an ever-faster stream of product delivered to the market in super-fast timeframes, changing the buying patterns of retailers, large and small.
With almost half of the world’s population set to be online for 2017, retailers must realize new opportunities to engage and excite their customers and drive online sales.
Today, Debbie McKeegan shares her third exclusive article with us. A pioneer in digital print, Debbie discusses the increasing demand on designers in our, and other, industries. She advocates for the importance of student education, and calls for the design and print community to collaborate and share knowledge.
Why do we crave that unique item? Something nobody else has, our own look and personalized design statement. Is this the kickback from the Primark generation, no longer happy with mass produced items offered at low price points?
Following the positive reception for her first article with us, Debbie McKeegan, shares her second piece with us here. A pioneer in digital print, Debbie discusses the explosion of digital print, the integrity of design, and Europe’s textile industry, whilst summarizing the variety of ink sets currently available to us (including which set works best with which product or market), as well as fabrics and print partners.
Following the positive reception for her first article with us, Debbie McKeegan, founder Digetex, shares her second piece with us here. A pioneer in digital print, Debbie discusses the explosion of digital print, the integrity of design, and Europe’s textile industry, whilst summarizing the variety of ink sets currently available to us (including which set works best with which product or market), as well as fabrics and print partners.