Take a read of our latest article for whichplm:
Why do we crave that unique item? Something nobody else has, our own look and personalized design statement. Is this the kickback from the Primark generation, no longer happy with mass produced items offered at low price points?
Luxury goods have long since been personalised, but previously only afforded by the elite. In today’s market, customized manufacture is now the fast growing sector of the marketplace.
Early on perhaps it started with a phone case or a pair of Nike’s trainers, but there is no doubt that today’s consumers now have the confidence to create both Fashion, Interior and lifestyle accessories for their own use. What’s more, they will mix luxury items with high street purchases alongside customized products, forging an eclectic style that applies to both fashion and homewares.
The design community has expanded across multiple markets and, with it, the creative opportunities for surface pattern designers, once pigeon holed to their own industry. A textile designer, for instance, would be a specialist in one field: fashion or home furnishings. This no longer applies; a print designer could be working on projects for apparel, swimwear, wallpaper, Interiors or even car decoration simultaneously.
Pattern now stimulates our visual life at every level.
Graphics and surface pattern are now entwined. Read More >
All images courtesy of Vikki Gibson - Illustrator
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